Mumcu, C., Lough, N. and Barnes, J.C. (2016), Examination of women's sports fans' attitudes and consumption intentions, Journal of Applied Sport Management, Vol. 14 No. 1, pp. 2, pp. 22 No. and Bennett, G. (2018), Sports fan experience: electronic word-of-mouth in ephemeral social media, Sport Management Review, Vol. The planning phase focuses on assessing the relevance and limits of the specified topic. Andon and Houck (2011) study fan emotions in relation to the NHL Winter Classic, a special and commercial sporting event. Therefore, the purpose of this review is to develop a holistic understanding of extant studies addressing the impacts of elite sport commercialization on fans. Backman, J. and Carlsson, B. While there can be certain negative effects resulting from commercialization such as the tried and true concept of "manufacturing consent"; there are also huge positives to commercialization such as the ability to broadcast to society the existence of something in the . Andon and Houck, 2011), Commercialization can reduce, or establish the loyalty among fans (e.g. 26 No. Apart from commercialization of elite sports, studies have as well examined its impacts on tourism (Swanson and Timothy, 2012), music (Moore, 2005) and to cultural customs (Belk, 1987). Examples of changed structures for fan identification are, for instance, the growth of global superstars, which for some are more important to the identity than the team (Hoegele etal., 2014). Grnroos, C. and Voima, P. (2013), Critical service logic: making sense of value creation and co-creation, Journal of the Academy of Marketing Science, Vol. For this paper, issues relating to degrees of subjectivity and bias must be addressed. 3, pp. 3.2 Positive and negative impacts of commercialisation on sport - Quizlet Sports teams are businesses like any other and they need to make money to survive. Commercialized sports was one of several male bastions. 21 No. 336-355, doi: 10.1177/1469540517744692. Belk, R.W. (2017) surveyed how sponsorship can affect attitudes and purchase intentions in relation to the sponsoring brand. 6, pp. Thus, changing regulations in club ownership may negatively affect fan attitudes. European Sport Management Quarterly, International Journal of Sport and Society, Sport Management Review, Journal of Sport and Tourism, and Sport Marketing Quarterly, Sport, Business and Management: An International Journal. 341-358. In doing this, the authors performed a structured review of 42 academic articles published between 1992 and 2020 that all focus on how fans respond and are affected by the commercialization of elite sports. Granados, M.L., Hlupic, V., Coakes, E. and Mohamed, S. (2011), Social enterprise and social entrepreneurship research and theory: a bibliometric analysis from 1991 to 2010, Social Enterprise Journal, Vol. Merkel, S., Schmidt, S.L. In some sports, such as franchise-driven American elite sports leagues, professional boxing, professional cycling and Formula One, commercial ideals and structures have been present for a long time. Funk, D.C. and James, J. Yoshida, M., Gordon, B., Nakazawa, M. and Biscaia, R. (2014), Conceptualization and measurement of fan engagement: empirical evidence from a professional sport context, Journal of Sport Management, Vol. Noticeable reactions by fans in response to increased commercialization may be protests against their clubs (Merkel, 2012), as shown with the European Super League (Panja and Smith, 2021), and some fans may even abandon their team and, or sport (Giulianotti, 2002). The relationship between sport, sponsorship and the media. 386-410, doi: 10.1177/0193723505280530. This is at a time when there is national worry about the health of young people with regards to what they eat and the level of exercise they participate in. Although commercialization has almost become part of the modern games, but it is crucial to remember it has positive and negative impacts on the sponsor, sports, players and fans. Some studies have been conducted on these sports and on commercialization; however, they have not explicitly targeted how commercialization affects fans (e.g. 392-412, doi: 10.1080/16184742.2016.1276208. signing new sponsors, building new arenas, and setting up a strategy to communicate with fans. The varying implications for fans are also present when looking at the main outcome variables. 33 No. Hoehn, T. and Szymanski, S. (1999), The Americanization of European football, Economic Policy, Vol. 3, pp. This is in accordance with research, which highlights that as fields or subfields develop, the first stages are often dominated by conceptual and qualitative studies (e.g. 3, pp. The purpose of this paper is to develop a holistic understanding of extant studies addressing the impact of commercialization on fans of elite sports.,In doing this, the authors performed a structured review of 42 academic articles published between 1992 and 2020 that all focus on how fans respond and are affected by the commercialization of . Este artculo fue escrito, editado y revisado exhaustivamente por el equipo de Cuida Tu Dinero con la finalidad de asegurar que los lectores reciban la mejor y ms detallada informacin posible. 48 Nos 7-8, pp. Gordon, K.O. There is a risk that the loyalty of poly supporters (Hognestad, 2012) and satellite fans (Behrens and Uhrich, 2019) could come at the cost of lost loyalty among local fans. Panja, T. and Smith, R. (2021), How the super league fell apart, Nytimes.com, available at: https://www.nytimes.com/2021/04/22/sports/soccer/super-league-soccer.html (accessed 22 April 2021). Sponsorship in sport - Commercialisation - WJEC - BBC Bitesize Here, commercialization threatens fans' existing involvement with the sport entity (e.g. Thereafter, analytical themes for how elite sport commercialization affects fans and how fans respond are presented. * Ritzer, G. and Stillman, T. (2001), The postmodern ballpark as a leisure setting: enchantment and simulated de-McDonaldization, Leisure Sciences, Vol. 46 No. Biscaia, R., Correia, A., Rosado, A., Maroco, J. and Ross, S. (2012), The effects of emotions on football spectators' satisfaction and behavioural intentions, European Sport Management Quarterly, Vol.

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